www.cbc.ca1 month agoMarketingHow some of your favourite brands are brought back from the dead | CBC RadioNostalgia for once-popular brands can drive their resurrection. Bringing back beloved brands can be profitable despite past challenges. [ more ]
The Drum2 months agoMarketing'True human influence' and nostalgia: How creators supercharge travel marketingContent creators are influential in travel marketing by leveraging nostalgia and human influence. User-generated content builds relatability and authenticity, bridging the gap between brands and consumers. [ more ]
Hubspot5 months agoMarketingWalmart Wins Black Friday Marketing with Mean Girls CampaignWalmart is capitalizing on the enduring popularity of Mean Girls with a Mean Girls-themed Black Friday campaign. Reference to Mean Girls is a clever strategy to appeal to millennials through nostalgia marketing. [ more ]